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Christian, Garavaglia ; Paolo, Mariani ; Christian, Garavaglia ; Paolo, Mariani. (2015) How Much Do Consumers Value PDO Certifications? Estimates of WTP for PDO Dry-Cured Ham in Italy.
In: 145th Seminar, April 14-15, 2015, Parma, Italy. RePEc:ags:eaa145:200376.

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cites:

Fotopoulos, C. & Krystallis, A. (2003). Quality labels as a marketing advantage. The case of the “PDO Zagora” apples in the Greek market. European Journal of Marketing, 37, 1350-1374.

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