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Ain, Aurush ; Nor Irvoni, Mohd ; Peck-Leong, Tan. (2024) Decoding Advertisement: Unpacking the Influence of Different Type of Advertisement on Consumer Emotion and Purchase Intention.
In: International Journal of Research and Innovation in Social Science. RePEc:bcp:journl:v:8:y:2024:i:11:p:3385-3401.

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cites:

Zogaj, A., Tscheulin, D. K., & Olk, S. (2021). Benefits of matching consumers’ personality: Creating perceived trustworthiness via actual self‐congruence and perceived competence via ideal self‐congruence. Psychology & Marketing, 38(3), 416-430. INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS) ISSN No. 2454-6186 | DOI: 10.47772/IJRISS |Volume VIII Issue XI November 2024 Page 3401 www.rsisinternational.org APPENDICES

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