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Ania A, Drzewiecka ; Amelia, Allan. (2024) Educating Brands? How Integrating Behavioural Insights, Influential Marketing and Consumer Decision-Making Can Elevate Consumer Literacy in Fashion Branding..
In: International Journal of Research and Innovation in Social Science. RePEc:bcp:journl:v:8:y:2024:i:9:p:726-744.
Full description at Econpapers
cites:
Jackson, T. and Shaw, D. (2017). Mastering Fashion Marketing. [online] Google Books. Bloomsbury Publishing. Available at: https://books.google.co.uk/books?hl=en&lr=&id=jSNIEAAAQBAJ&oi=fnd&pg=P P1&dq=14.%09Jackson [Accessed 16 Apr. 2024]. INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS) ISSN No. 2454-6186 | DOI: 10.47772/IJRISS |Volume VIII Issue IX September 2024 www.rsisinternational.org
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