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Amandeep, Dhir ; Mohd, Sadiq ; Mototaka, Sakashita ; Puneet, Kaur ; Shalini, Talwar. (2021) Green apparel buying behaviour: A Stimulus–Organism–Behaviour–Consequence (SOBC) perspective on sustainability‐oriented consumption in Japan.
In: Business Strategy and the Environment. RePEc:bla:bstrat:v:30:y:2021:i:8:p:3589-3605.

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cites:

Talwar, M., Talwar, S., Kaur, P., Islam, A. K. M. N., & Dhir, A. (2020). Positive and negative word of mouth (WOM) are not necessarily opposites: A reappraisal using the dual factor theory. Journal of Retailing and Consumer Services, 102396. https://doi.org/10.1016/j.jretconser.2020.102396.

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