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Claire, Massey ; Fiona, Alpass ; Nigel, Long ; Ross, Flett ; Steve, Humphries ; Stuart, Morriss. (2004) The technology acceptance model and use of technology in New Zealand dairy farming.
In: Agricultural Systems. RePEc:eee:agisys:v:80:y:2004:i:2:p:199-211.

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cites:

Venkatesh, V. ; Morris, M.G. Why don’t men ever stop to ask for directions? Geneder, social influence and their role in technology acceptance and usage behavior. 2000 MIS Quarterly. 24 115-139

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