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Our data says that the document:
Ellen Bolman, Pullins ; Mika, Gabrielsson ; Sara, Fraccastoro. (2021) The integrated use of social media, digital, and traditional communication tools in the B2B sales process of international SMEs.
In: International Business Review. RePEc:eee:iburev:v:30:y:2021:i:4:s0969593120301256.
Full description at Econpapers
cites:
Dixon, A.L. ; Tanner, J.J.F. Transforming selling: Why it is time to think differently about sales research. 2012 Journal of Personal Selling and Sales Management. 32 9-13
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