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Our data says that the document:

Ferran, Vendrell-Herrero ; Waleed, Shleha ; Yancy, Vaillant. (2023) Entry mode diversity and closing commercial deals with international customers: The moderating role of advanced servitization.
In: International Business Review. RePEc:eee:iburev:v:32:y:2023:i:1:s0969593122000816.

Full description at Econpapers

cites:

Cravens, D.W. ; LaForge, R.W. Salesforce deployment analysis. 1983 Industrial Marketing Management. 12 179-192

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