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Our data says that the document:
Robert S, Wyer ; Yanli, Jia. (2022) The effect of control deprivation on consumers’ adoption of no-pain, no-gain principle.
In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:39:y:2022:i:3:p:678-698.
Full description at Econpapers
cites:
Cutright, K.M. ; Bettman, J.R. ; Fitzsimons, G.J. Putting Brands in Their Place: How a Lack of Control Keeps Brands Contained. 2013 Journal of Marketing Research. 50 365-377
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