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Our data says that the document:

Audhesh, Paswan ; Francisco, Guzman ; Sajani, Thapa. (2024) We are just 10 feet away! How does location-based advertising affect consumer-brand engagement?.
In: Journal of Business Research. RePEc:eee:jbrese:v:172:y:2024:i:c:s0148296323007841.

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cites:

Higgins, E.T. ; Scholer, A.A. Engaging the consumer: The science and art of the value creation process. 2009 Journal of Consumer Psychology. 19 100-114

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