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Ahmad, Arslan ; Anna Yumiao, Tian ; Minnie, Kontkanen ; Peter, Rodgers ; Samppa, Kamara. (2024) Marketing agility in underdog entrepreneurship: A qualitative assessment in post-conflict Sub-Saharan African context.
In: Journal of Business Research. RePEc:eee:jbrese:v:173:y:2024:i:c:s0148296323008470.

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cites:

Arslan, A., Gölgeci, I; Kontkanen, M., & Leposky, T. (2020). Risk, institutional voids, social value creation in volatile BOP markets. In: Base of the Pyramid Markets in Africa: Innovation and challenges to sustainability Eds. Muthuri, Arnold, Gold & Fajardo. Routledge.

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