Last updated December, 3 2015 760.408 documents processed, 20.499.313 references and 8.066.571 citations

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LU, Meng ; Mengya, Yang ; Yijie, Wang ; Yongyue, Bie. (2024) Watching it motivates me to become stronger: Virtual influencers impact on consumer self-improvement product preferences.
In: Journal of Business Research. RePEc:eee:jbrese:v:178:y:2024:i:c:s0148296324001589.

Full description at Econpapers

cites:

Kim, H. ; Park, M. Virtual influencers’ attractiveness effect on purchase intention: A moderated mediation model of the product-endorser fit with the brand. 2023 Computers in Human Behavior. 107703 -

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