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Ranjan, Chaudhuri ; Riad, Shams ; Sheshadri, Chatterjee. (2024) Developing brand identity and sales strategy in the digital era: Moderating role of consumer belief in brand.
In: Journal of Business Research. RePEc:eee:jbrese:v:179:y:2024:i:c:s0148296324001930.

Full description at Econpapers

cites:

Ballantyne, D. Dialogue and its role in the development of relationship specific knowledge. 2004 Journal of Business & Industrial Marketing. 19 114-123

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