providing citation data for Economics since 2001
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Our data says that the document:
Jinhee, Seo ; Yoon, Hi ; Doyle, Yoon. (2024) “It doesnt bother me that much”: The congruence effect of product types and ad appeals on the effectiveness of sponsored ads on Instagram.
In: Journal of Business Research. RePEc:eee:jbrese:v:185:y:2024:i:c:s0148296324004144.
Full description at Econpapers
cites:
Zogaj, A. ; Tscheulin, D.K. ; Olk, S. Benefits of matching consumers’ personality: Creating perceived trustworthiness via actual self-congruence and perceived competence via ideal self-congruence. 2021 Psychology & Marketing. 38 416-430
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