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John W., Cadogan ; Milena, Micevski ; Nina, Michaelidou. (2015) An evaluation of nonprofit brand image: Towards a better conceptualization and measurement.
In: Journal of Business Research. RePEc:eee:jbrese:v:68:y:2015:i:8:p:1657-1666.

Full description at Econpapers

cites:

Asperin, A.E. Exploring brand personality congruence: Measurement and application in the casual dining restaurant industry. 2007 ProQuest:

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