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Our data says that the document:

Margaret Jekanyika, Matanda ; Peter , LaPlaca ; Zahra, Seyedghorban. (2016) Advancing theory and knowledge in the business-to-business branding literature.
In: Journal of Business Research. RePEc:eee:jbrese:v:69:y:2016:i:8:p:2664-2677.

Full description at Econpapers

cites:

Hutton, J.G. A study of brand equity in an organizational-buying context. 1997 Journal of Product and Brand Management. 6 428-439

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