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Margaret Jekanyika, Matanda ; Peter , LaPlaca ; Zahra, Seyedghorban. (2016) Advancing theory and knowledge in the business-to-business branding literature.
In: Journal of Business Research. RePEc:eee:jbrese:v:69:y:2016:i:8:p:2664-2677.

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cites:

Kim, J. ; Reid, D.A. ; Plank, R.E. ; Dahlstrom, R. Examining the role of brand equity in business markets: A model, research propositions, and managerial implications. 1999 Journal of Business-to-Business Marketing. 5 65-89

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