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Eddie, Rhee ; Kirthi, Kalyanam ; Peter, Lenk. (2017) Basket Composition and Choice Among Direct Channels: A Latent State Model of Shopping Costs.
In: Journal of Interactive Marketing. RePEc:eee:joinma:v:39:y:2017:i:c:p:69-88.

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cites:

Balasubramanian, Sridhar ; Raghunathan, Rajagopal ; Mahajan, Vijay Consumers in a Multi-Channel Environment: Product Utility, Process Utility and Channel Choice. 2005 Journal of Interactive Marketing. 19 12-30

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