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Our data says that the document:

Elizabeth A, Minton ; Richie L, Liu. (2018) Faith-filled brands: The interplay of religious branding and brand engagement in the self-concept.
In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:44:y:2018:i:c:p:305-314.

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cites:

Connelly, B.L. ; Certo, S.T. ; Ireland, R.D. ; Reutzel, C.R. Signaling theory: a review and assessment. 2011 J. Manag.. 37 39-67

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