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Our data says that the document:

Hajer, Kefi ; Karina, Sokolova. (2020) Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions.
In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:53:y:2020:i:c:s0969698918307963.

Full description at Econpapers

cites:

Alalwan, A.A., Rana, N.P., Dwivedi, Y.K., Algharabat, R., 2017. Social media in marketing: A review and analysis of the existing literature.

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