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Ana Josefina, Villasante-Arellano ; Fernando Rey, Castillo-Villar. (2020) Applying the multisensory sculpture technique to explore the role of brand usage on multisensory brand experiences.
In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:57:y:2020:i:c:s096969891931567x.

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cites:

Herstein, R. ; Gilboa, S. ; Gamliel, E. The effect of private brands on leveraging Service quality and satisfaction. 2014 Serv. Market. Q.. 35 222-235

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