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Ana Josefina, Villasante-Arellano ; Fernando Rey, Castillo-Villar. (2020) Applying the multisensory sculpture technique to explore the role of brand usage on multisensory brand experiences.
In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:57:y:2020:i:c:s096969891931567x.

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cites:

Hofstede, A. ; van Hoof, J. ; Walenberg, N. ; de Jong, M. Projective techniques for brand image research. 2007 Qual. Mark. Res. Int. J.. 10 300-309

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