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Aziz, Muqaddam ; STEVEN, MILLER ; Steven, Miller ; Young Anna, Argyris. (2021) The effects of the visual presentation of an Influencers Extroversion on perceived credibility and purchase intentions€”moderated by personality matching with the audience.
In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:59:y:2021:i:c:s0969698920313552.

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cites:

Djafarova, E. ; Trofimenko, O. ‘Instafamous’–credibility and self-presentation of micro-celebrities on social media. 2019 Inf. Commun. Soc.. 22 1432-1446

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