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Andreea, Trifu ; Jess, Cambra-Fierro ; Yolanda, Polo-Redondo. (2021) Short-term and long-term effects of touchpoints on customer perceptions.
In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:61:y:2021:i:c:s0969698921000862.

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cites:

Haenlein, M. How to date your clients in the 21st century: challenges in managing customer relationships in today's world. 2017 Bus. Horiz.. 60 577-586

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