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Bharath Shashanka, Katakam ; Nagaraj, Samala ; Raja Shekhar, Bellamkonda ; Ramulu, Bhukya. (2021) Longitudinal analysis versus cross-sectional analysis in assessing the factors influencing shoppers€™ impulse purchase behavior €“ Do the store ambience and salesperson interactions really matter?.
In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:61:y:2021:i:c:s0969698921001521.
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cites:
Khare, A. ; Achtani, D. ; Khattar, M. Influence of price perception and shopping motives on Indian consumers’ attitude towards retailer promotions in malls. 2014 Asia Pac. J. Market. Logist.. 26 272-295
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