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Bharath Shashanka, Katakam ; Nagaraj, Samala ; Raja Shekhar, Bellamkonda ; Ramulu, Bhukya. (2021) Longitudinal analysis versus cross-sectional analysis in assessing the factors influencing shoppers€™ impulse purchase behavior €“ Do the store ambience and salesperson interactions really matter?.
In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:61:y:2021:i:c:s0969698921001521.

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cites:

Babin, L.A. ; Babin, B.J. ; Boles, J.S. The effects of consumer perceptions of the salesperson, product and dealer on purchase intentions. 1999 J. Retailing Consum. Serv.. 6 91-97

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