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Our data says that the document:

Tobias, Otterbring. (2021) Peer presence promotes popular choices: A €œSpicy€ field study on social influence and brand choice.
In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:61:y:2021:i:c:s0969698921001600.

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cites:

Chou, E.Y. ; Nordgren, L.F. Safety in numbers: why the mere physical presence of others affects risk‐taking behaviors. 2017 J. Behav. Decis. Making. 30 671-682

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