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David, Gligor ; Mahour, Parast ; Mina Ghofrani, Esfahani ; Sina, Shokoohyar ; Vahid, Ghomi. (2021) Antecedents and consequences of customer flexibility: Establishing the link to firm competitive advantage.
In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:62:y:2021:i:c:s0969698921001752.

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cites:

Mustapha, Nik Nur Shahira Nik ; Farid Shamsudin, Mohd The power of reciprocity theory in marketing. 2020 Review of. Journal of Postgraduate Current Business Research. 5 -

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