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Our data says that the document:
Eva M, Gonzlez ; Jan-Hinrich, Meyer ; Miguel A, Lopez-Lomel. (2022) Better support for supportive jobs. How to improve brand performance through better compensation and training for in-store merchandisers.
In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:64:y:2022:i:c:s0969698921003167.
Full description at Econpapers
cites:
Gong, S. ; Zhang, J. ; Zhao, P. ; Jiang, X. Tweeting as a marketing tool: a field experiment in the TV industry. 2017 J. Mark. Res.. 54 833-850
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