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Andreas, Hermann ; Benjamin, Barann ; Jrg, Becker ; Markus, Heuchert. (2022) Cant touch this? Conceptualizing the customer touchpoint in the context of omni-channel retailing.
In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:65:y:2022:i:c:s0969698920312777.

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cites:

Larke, R. ; Kilgour, M. ; O'Connor, H. Build touchpoints and they will come: transitioning to omnichannel retailing. 2018 Int. J. Phys. Distrib. Logist. Manag.. 48 465-483

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