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Our data says that the document:

Awais M, Shakir ; Jing, Zhu ; Mahmud Akhter, Shareef ; Muhammad Shakaib, Akram ; Qinghong, Xie ; Xingwen, Cui. (2022) Understanding the omnichannel customer journey: The effect of online and offline channel interactivity on consumer value co-creation behavior.
In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:65:y:2022:i:c:s0969698921004355.

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cites:

Lee, H.-H. ; Kim, J. Investigating dimensionality of multichannel retailer's cross-channel integration practices and effectiveness: shopping orientation and loyalty intention. 2010 J. Market. Channel. 17 281-312

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