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Jamid, Ul ; Shadma, Shahid ; Shehla, Malik ; Uzma, Hasan. (2022) Examining consumer experience in using m-banking apps: A study of its antecedents and outcomes.
In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:65:y:2022:i:c:s0969698921004367.

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cites:

Augusto, M. ; Torres, P. Effects of brand attitude and eWOM on consumers' willingness to pay in the banking industry: mediating role of consumer-brand identification and brand equity. 2018 J. Retailing Consum. Serv.. 42 1-10

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