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Alok, Tewari ; Divya, Gangwar ; Smriti, Mathur ; Smriti, Srivastava. (2022) Examining the role of receptivity to green communication, altruism and openness to change on young consumers€™ intention to purchase green apparel: A multi-analytical approach.
In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:66:y:2022:i:c:s0969698922000315.

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cites:

Kautish, P. ; Sharma, R. Value orientation, green attitude and green behavioral intentions: an empirical investigation among young consumers. 2019 Young Consum.. 20 338-358

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