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Shasha, Zhou ; Shuiqing, Yang ; Xinjia, Tong ; Yuangao, Chen. (2022) How background visual complexity influences purchase intention in live streaming: The mediating role of emotion and the moderating role of gender.
In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:67:y:2022:i:c:s0969698922001242.

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cites:

Wang, E.S.-T. The effects of browsing frequency and gender on the relationship between perceived control and patronage intentions in e-tail. 2010 J. International Journal of Electronic Commerce. 14 129-144

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