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Chia-Yu, Kuo ; Chin-Ching, Yin ; Hung-Chang, Chiu ; Yi-Ching, Hsieh. (2022) How to retain customers in omnichannel retailing: Considering the roles of brand experience and purchase behavior.
In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:69:y:2022:i:c:s0969698922001631.

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cites:

Gao, J. ; Zhang, C. ; Wang, K. ; Ba, S. Understanding online purchase decision making: The effects of unconscious thought, information quality, and information quantity. 2012 Decis. Support Syst.. 53 772-781

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