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Shanta, Banik ; Yongqiang, Gao. (2023) Exploring the hedonic factors affecting customer experiences in phygital retailing.
In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:70:y:2023:i:c:s0969698922002405.

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cites:

Belghiti, S. ; Ochs, A. ; Lemoine, J.-F. ; Badot, O. The phygital shopping experience: an attempt at conceptualization and empirical investigation. 2017 En : Paper Presented at the Academy of Marketing Science World Marketing Congress. :

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