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Sha, Shi ; Vikas, Kumar ; Vikrant, Kaushal. (2023) Role of customer perceived brand ethicality in inducing engagement in online brand communities.
In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:71:y:2023:i:c:s0969698922002776.

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cites:

Clouder, S. ; Harrison, R. The effectiveness of ethical consumer behaviour. 2005 The ethical consumer. 89 96-

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