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Our data says that the document:

Hsin-Li, Hu ; Jiada, Chen ; Junyun, Liao ; Shiyong, Zheng. (2023) What motivates users viewing and purchasing behavior motivations in live streaming: A stream-streamer-viewer perspective.
In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:72:y:2023:i:c:s0969698922003332.

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cites:

Li, Y. ; Peng, Y. What drives gift-giving intention in live streaming? The perspectives of emotional attachment and flow experience. 2021 Int. J. Hum. Comput. Interact.. 37 1317-1329

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