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Ning, Jiang ; Qingqing, Guo ; Wei, Gao. (2023) How do virtual streamers affect purchase intention in the live streaming context? A presence perspective.
In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:73:y:2023:i:c:s0969698923001030.

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cites:

Chen, H. ; Chen, H. ; Tian, X. The dual-process model of product information and habit in influencing consumers' purchase intention: the role of live streaming features. 2022 Electron. Commer. Res. Appl.. 53 -

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