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Chirag, Patel ; Erik Ernesto, Vazquez ; Lorena, Siliceo ; Salvador, Alvidrez. (2023) Images, reviews, and purchase intention on social commerce: The role of mental imagery vividness, cognitive and affective social presence.
In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:74:y:2023:i:c:s0969698923001625.

Full description at Econpapers

cites:

Kefi, H. ; Maar, D. The power of lurking: assessing the online experience of luxury brand fan page followers. 2018 J. Bus. Res.. 117 579-586

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