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Afred, Suci ; Her-Sen, Doong ; Hui-Chih, Wang. (2023) Relax Your Fear€”The role of autonomous sensory meridian response (ASMR) in green advertising.
In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002266.

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cites:

Chang, C.T. ; Yeh, W.C. ; Lin, Y. Is cute design good for green products? Influences of green appeals and baby-face schema: an abstract. 2017 En : Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing:

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