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Ankit, Mehrotra ; Areej, Malibari ; Armando, Papa ; Reeti, Agarwal ; Veenu, Sharma. (2023) Over-the-top (OTT) retailing in the post pandemic world. Unveiling consumer drivers and barriers using a qualitative study.
In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002801.

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cites:

Xu, M. ; Li, B. ; Scott, O.K.M. ; Wang, J.J. New platform and new excitement? Exploring young educated sport customers' perceptions of watching live sports on OTT services. 2023 Int. J. Sports Mark. Spons.. -

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