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Gomaa, Agag ; Omar A, Alghamdi. (2024) Competitive advantage: A longitudinal analysis of the roles of data-driven innovation capabilities, marketing agility, and market turbulence.
In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:76:y:2024:i:c:s0969698923002989.

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cites:

Bresciani, S. ; Ciampi, F. ; Meli, F. ; Ferraris, A. Using big data for co-innovation processes: mapping the field of data-driven innovation, proposing theoretical developments and providing a research agenda. 2021 Int. J. Inf. Manag.. 60 -

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