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Jie, Wu ; Mutian, Hou ; Wenjia, Zhao ; YU, Liu ; Zhe, Lv. (2024) Impact of perceived value, positive emotion, product coolness and Mianzi on new energy vehicle purchase intention.
In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:76:y:2024:i:c:s0969698923003156.
Full description at Econpapers
cites:
Gerber, J.P. ; Geiman, C. Measuring the existence of cool using an extended Social Relations Model. 2012 PsychNol. J.. 10 -
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