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Jing, Li ; Smita, Singh ; Xiaolong, Shao ; Xingyi, Zhang. (2024) Exploring the effects of value co-creation strategies in event services on attendees€™ citizenship behaviors: The roles of customer empowerment and psychological ownership.
In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:76:y:2024:i:c:s0969698923003703.
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cites:
Albinsson, P.A. ; Perera, B.Y. ; Sautter, P.T. DART scale development: diagnosing a firm's readiness for strategic value co-creation. 2016 J. Market. Theor. Pract.. 24 42-58
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