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Our data says that the document:
Johra Kayeser, Fatima ; Md Irfanuzzaman, Khan ; Naomi F, Dale ; Raechel, Johns ; Sarvjeet Kaur, Chatrath ; Somayeh, Bahmannia. (2024) Rapport with a chatbot? The underlying role of anthropomorphism in socio-cognitive perceptions of rapport and e-word of mouth.
In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:77:y:2024:i:c:s0969698923004174.
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cites:
Hair, J.F. ; Matthews, L.M. ; Matthews, R.L. ; Sarstedt, M. PLS-SEM or CB-SEM: updated guidelines on which method to use. 2017 International Journal of Multivariate Data Analysis. 1 107-123
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