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Fei, Ye ; LI, Ji ; Yina, Li ; YU, Ning. (2024) Influencer selection and strategic analysis for live streaming selling.
In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:77:y:2024:i:c:s0969698923004241.

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cites:

Cai, J. ; Wohn, D.Y. Live streaming commerce: uses and gratifications approach to understanding consumers' motivations. 2019 En : Paper Presented at the Proceedings of the 52nd Annual Hawall International Conference on System Sciences, HI. :

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