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Sangchul, Park ; Sang Hoon, Kim ; Sungsook, Ahn. (2024) Sport event vs. art event? The effect of CSR-linked sponsorship event type on product purchase.
In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:77:y:2024:i:c:s0969698923004344.

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cites:

Dees, W. ; Hall, T. ; Tsuji, Y. ; Bennett, G. Examining the effects of fan loyalty and goodwill on consumer perceptions of brands at an action sports event. 2010 J. Spons.. 4 38-50

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