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Sangchul, Park ; Sang Hoon, Kim ; Sungsook, Ahn. (2024) Sport event vs. art event? The effect of CSR-linked sponsorship event type on product purchase.
In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:77:y:2024:i:c:s0969698923004344.

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cites:

Brown-Devlin, N. ; Devlin, M.B. ; Peña, V. Championship and sponsor analysis in intercollegiate athletics: a case study examining the effects of identification, expectations, and game outcomes on event sponsorship evaluations. 2023 Int. J. Sport Commun.. 16 80-89

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