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Park, Thaichon ; Qianmin, Li ; Sara, Quach ; Wei, Shao ; Yunen, Zhang. (2024) Examining the moderating effects of shopping orientation, product knowledge and involvement on the effectiveness of Virtual Reality (VR) retail environment.
In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000092.

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cites:

Zhu, J. ; Jiang, Y. ; Wang, Y. ; Yang, Q. ; Li, W. Richness and dynamics: how to improve virtual reality tourism adoption with virtual social clues. 2023 J Res. Interact. Mark.. -

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