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Our data says that the document:
Zhucheng, Shao. (2024) From human to virtual: Unmasking consumer switching intentions to virtual influencers by an integrated fsQCA and NCA method.
In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000110.
Full description at Econpapers
cites:
Cai, J. ; Wohn, D.Y. ; Mittal, A. ; Sureshbabu, D. Utilitarian and hedonic motivations for live streaming shopping. 2018 En : Proceedings of the 2018 ACM International Conference on Interactive Experiences for TV and Online Video, TVX ’18. Association for Computing Machinery: New York, NY, USA
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